In this new world, good cross-cultural communication is a must. However, even for native English speakers, cross-cultural communication can be an issue: just witness the mutual incomprehension that can sometimes arise between people from different English-speaking countries. And given that it can now be as easy to work with people remotely as it is to work face-to-face, cross-cultural communication is increasingly the new norm.Īfter all, if communication is electronic, it's as easy to work with someone in another country as it is to work with someone in the next town.Īnd why limit yourself to working with people within convenient driving distance when, just as conveniently, you can work with the most knowledgeable people in the entire world?įor those of us who are native English-speakers, it is fortunate that English seems to be the language that people use if they want to reach the widest possible audience. The internet and modern technology have opened up new marketplaces that allow us to promote our businesses to new geographic locations and cultures. Cross-Cultural Communication – The New Norm
CULTURAL CONTEXTS HOW TO
What can be difficult, however, is understanding how to communicate effectively with individuals who speak another language, or who rely on different means to reach a common goal. It's no secret that today's workplace is rapidly becoming vast, as the business environment expands to include various geographic locations and span numerous cultures. Although we're all different, we share many similarities.
0 kommentar(er)
